Master of Business Administration (Marketing)
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Master of Business Administration (Marketing)
MBA - Marketing
Laureate Online Education's Online Master in Marketing includes focused knowledge that enables managers to make informed, influential decisions that support the development goals of their organisation or business, through such modules as Market Research, Consumer Behaviour, and Services Marketing.
Marketing Specialisation
In addition to the core MBA modules (see above), students must choose two electives from the following list and are are encouraged to take the remaining elective from the same list to gain a more thorough understanding of the marketing specialization area. Alternatively, students may also choose from one of the remaining general MBA electives.
- Marketing in a Global Environment
- Marketing Research
- Services Marketing
- Consumer Behaviour
EFMD CEL accreditation
The European Foundation for Management Development (EFMD) is an organisation that has proven its commitment to international business with the EQUIS Accreditation. The EFMD has now developed an accreditation dedicated to raising the standards of technology-enhanced learning programmes worldwide.
In 2007, EFMD awarded accreditation for teChnology-Enhanced Learning (CEL Accreditation) to the University of Liverpool’s Online MBA programmes delivered in partnership with Laureate Online Education.
Ansøgning og adgangskrav
Uddannelsens opbygning og indhold
The Online Marketing MBA programme comprises five core modules, two specialisation modules, one elective module and culminates in a dissertation. The first module is 9 weeks in length which starts with a week long introduction to the programme, the learning platform and then continues with the module content. Each following module is eight weeks in length. By taking one module at a time, you can explore a specific subject in-depth.
A personalised MBA
Students can customise their MBA according to their individual requirements.
Core MBA modules
- Corporate Strategy
- Managing People
- Managing Resources
- Managing the Environment
- Managing Change
Specialisation MBA modules
Students are required to take two out of the following three modules specified below.
- Marketing in a Global Environment
- Marketing Research
- Services Marketing
- Consumer Behaviour
Elective MBA modules
Students are encouraged to opt for one of the remaining specialised modules from the list above to gain a more thorough understanding of their specialisation area. Alternatively, students may also choose from one of the remaining general MBA electives.
- Human Resource Management
- Business Finance
- Investment Strategies
- Quantitative Business Analysis
- Financial Reporting
- Advanced Managerial Accounting
- Entrepreneurship
- Business Leadership
- Advanced Concepts of e-Business
- Operations Management
Dissertation
Students refine their dissertation topic in conjunction with their Personal Dissertation Advisor, an academic supervisor who will provide support throughout the writing process.
University of Liverpool - Online Education
University of Liverpool Online Education (netbaseret- / fjernundervisning)
University
of Liverpool er medlem af Russell gruppens,
"Ivy League", hvilket er udtryk for at universitetet er på forkant med den akademiske udvikling.
University of Liverpool var et af de første borgerlige universiteter, da det grundlagdes som University College Liverpool. Udtrykket "red brick" university kan f.eks. spores tilbage til universitetet i Liverpool på grund af universitetes særprægede Victoria bygning fra 1892.
University of Liverpool har et fremragende ry: The Financial Times har rangeret universitetet blandt de 10 bedste britiske forskningsuniversiteter. University of Liverpool er også det 15. største universitet i England og en af de 25 universiteter i England der findes på The Times' universitets-verdensrangliste. Derudover er otte nobelpristagere blevet fundet blandt universitets videnskabelige personale.
University of Liverpools banebrydende tilgang til
uddannelse fremmer innovation i læring og har været en katalysator for
banebrydende uddannelsesprogrammer, såsom det unikke e-learning / fjernundervisnings partnerskab med Laureate Online Education.
Laureate Online Education anvender tilpassede udgaver af University of Liverpools akademiske grader i udviklingen af internationalt anerkendte online Masters programmer.
Laureate Online Education har været e-lærings partner med University of Liverpool siden 1999. Alle uddannelserne kan læses 100% som fjernundervisning og giver erhvervsaktive tilgang til videreuddannelse, som i andre tilfælde var udenfor rækkevidde pga. arbejde eller familie.
Der er ingen skemalagte undervisningstimer, 'klasseværelset' er altid åbent og der er ikke nødvendigt at tilpasse sine studier til andre. I forbindelse med opgaver kan de studerende kommunikere med undervisere og 'klassekammerater' præcis når det passer dem.
Alle fag følges online et ad gangen, så
de studerende har mulighed for at fordybe sig i emnet. University of Liverpool sammensætter studiegrupper med et bredt spektrum kompetencer repræsenterede. Derved sikrer University of Liverpool at feedback fra medstuderende er både stimulerende og inspirerende, og tilføjer specialistviden og nye perspektiver.
Vis alle uddannelser med
University of Liverpool - Online Education
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